Role

Lead Designer

UI Design

Layout Design

Brand Design

Role

Lead Designer

UI Design

Layout Design

Brand Design

Tools

Figma

Photoshop

Github

Tools

Figma

Photoshop

Github

Designing for Global Impact : FABLE

A cohesive brand and digital experience — from logo to live product.

Led end-to-end design of FABLE’s digital identity: custom logo, accessible typography, and website UI design.

Created user flows, wireframes, and interactive prototypes for intuitive cross-platform navigation.

Collaborated with stakeholders and developers to translate sustainability goals into a user-friendly web experience.

Strengthened brand clarity and boosted user engagement.

Process

Conducted brand research and stakeholder workshops to shape design direction, accessibility standards, and user-focused objectives aligned with FABLE’s mission.

Developed a cohesive brand identity and scalable design system, including logo, typography, color palette, and foundational UX prototypes.

Designed accessible high-fidelity prototypes in Figma, collaborating with developers and stakeholders to deliver a consistent, mission-driven website.

Process

Conducted brand research and stakeholder workshops to shape design direction, accessibility standards, and user-focused objectives aligned with FABLE’s mission.

Developed a cohesive brand identity and scalable design system, including logo, typography, color palette, and foundational UX prototypes.

Designed accessible high-fidelity prototypes in Figma, collaborating with developers and stakeholders to deliver a consistent, mission-driven website.

Process

Conducted brand research and stakeholder workshops to shape design direction, accessibility standards, and user-focused objectives aligned with FABLE’s mission.

Developed a cohesive brand identity and scalable design system, including logo, typography, color palette, and foundational UX prototypes.

Designed accessible high-fidelity prototypes in Figma, collaborating with developers and stakeholders to deliver a consistent, mission-driven website.

Logos

Created logo variations for FABLE, shaped by team input and values.

Logo I

Logo I

Logo II

Logo II

Logo III

Logo III

Color Exploration

Refined the selected logo and explored color palettes to align with the team’s values and mission.

Palette Option I

Palette Option I

Palette Option I

Palette Option II

Palette Option II

Palette Option II

Palette Option III

Palette Option III

Palette Option III

Brand Guidelines

Building on the finalized logo, color palette, and typeface, I established FABLE’s brand guidelines.

Site Design

Drawing on inspiration from the team and a thoughtful analysis of FABLE’s identity and values, I designed and presented multiple logo variations for the FABLE Consortium.

View website

View website

View website

Results

Led FABLE’s first unified digital brand identity, developing logo, typography, and design system.

Directed website design strategy, enhancing accessibility and creating intuitive user experiences.

Led cross-functional collaboration, delivering high-fidelity prototypes and scalable assets that streamlined development and set design standards.