Scroll-Stopping Designs
Impactful social design — from sketch to swipe.
Developed strategy, concepts, and visuals for Scholastic social campaigns across feeds, stories, paid media, and affiliate channels.
Crafted paid and organic content to drive sales, boost user engagement, showcase gamification, and highlight product photography.
Process
Translate brand goals and cultural insight into a clear creative concept, defining the visual language, tone, and storytelling approach that carries through every touchpoint.
Build a consistent visual system across organic content, paid placements, and co-branded partner assets, adapting formats and messaging to each platform without losing brand cohesion.
Manage publishing and performance across channels, using engagement and campaign data to refine creative direction and improve results in real time.
Results
Executed multi-channel e-commerce campaigns across email, website, social, paid/display, and affiliate channels, ensuring consistent branding and messaging.
Led creative strategy and design production, developing style guides, moodboards, and assets that enhanced user engagement and visual cohesion.
Collaborated with cross-functional teams to streamline campaign execution, improve workflow efficiency, and deliver polished, high-impact visuals on time.
