Role

Visual Designer

Print Designer

Role

Visual Designer

Print Designer

Tools

Indesign

Illustrator

Photoshop

Tools

Indesign

Illustrator

Photoshop

Genre — Turning the Page on Café Branding

A Café Built on Stories

Genre is a book café brand identity designed around the idea of losing yourself in a good story over a good cup of coffee. The visual identity blends literary warmth with modern café culture, creating a cohesive look and feel across the logo, guidelines, and brand assets.

View Brand Guidelines

Process

Moodboard & Direction: Explored visual references, color palettes, and typography to define the overall look and feel of the Genre brand.

Logo & Brand Guidelines: Designed the logo and built out a comprehensive brand guideline system to ensure consistency across every touchpoint.

Asset Design: Applied the brand identity across a full suite of assets, bringing Genre to life in real-world applications.

Process

Moodboard & Direction: Explored visual references, color palettes, and typography to define the overall look and feel of the Genre brand.

Logo & Brand Guidelines: Designed the logo and built out a comprehensive brand guideline system to ensure consistency across every touchpoint.

Asset Design: Applied the brand identity across a full suite of assets, bringing Genre to life in real-world applications.

Results

Delivered a unified visual system spanning logo, color, typography, and imagery that captures the café's literary, sophisticated atmosphere.

Created a clear, comprehensive guideline document ensuring consistency across future marketing, packaging, and in-store applications.

Translated the identity into tangible assets, giving Genre a polished, ready-to-launch presence from menus to signage.