Role

Visual Designer

Social Designer

Animation/Motion Designer

Role

Visual Designer

Social Designer

Animation/Motion Designer

Tools

Photoshop

Illustrator

Dimension

Figma

Tools

Photoshop

Illustrator

Dimension

Figma

Crafting Click-Worthy Campaigns

Engaging e-commerce campaigns — from concept to checkout.

Design and execute Scholastic’s e-commerce campaigns, translating creative across email, site assets, hero banners, social, paid/display, and affiliate channels. Lead and assist creative strategy, present concepts, and deliver cohesive, engaging visuals across all touchpoints.

Process

Ideate & Strategize: Create concepts and moodboards aligned with campaign goals and brand guidelines.

Design & Execute: Produce assets for email, web, social, paid/display, and affiliate channels with cohesive visuals.

Collaborate & Refine: Work with teams and stakeholders, incorporating feedback to deliver polished campaigns.

Process

Ideate & Strategize: Create concepts and moodboards aligned with campaign goals and brand guidelines.

Design & Execute: Produce assets for email, web, social, paid/display, and affiliate channels with cohesive visuals.

Collaborate & Refine: Work with teams and stakeholders, incorporating feedback to deliver polished campaigns.

Process

Ideate & Strategize: Create concepts and moodboards aligned with campaign goals and brand guidelines.

Design & Execute: Produce assets for email, web, social, paid/display, and affiliate channels with cohesive visuals.

Collaborate & Refine: Work with teams and stakeholders, incorporating feedback to deliver polished campaigns.

Translating Campaigns Across the Web

After finalizing the design direction through email, I adapt and extend it across e-commerce assets including site heroes, social, affiliate, and paid/display campaigns.

Results

Executed multi-channel e-commerce campaigns across email, website, social, paid/display, and affiliate channels, ensuring consistent branding and messaging.

Led creative strategy and design production, developing style guides, moodboards, and assets that enhanced user engagement and visual cohesion.

Collaborated with cross-functional teams to streamline campaign execution, improve workflow efficiency, and deliver polished, high-impact visuals on time.