Role

Visual Designer

Role

Visual Designer

Tools

Photoshop

Illustrator

Dimension

Figma

Tools

Photoshop

Illustrator

Dimension

Figma

Fresh Start, Fresh Designs

Back to School 2025

Led the visual design for Scholastic’s back-to-school campaign, creating vibrant, kid-friendly digital assets that engage students, parents, and educators. Developed cohesive visuals that inspire excitement for the school year while reinforcing Scholastic’s trusted brand identity.

Moodboard

Site Inspiration

Color Palette

Process

Conducted research and gathered inspiration to craft a narrative that resonates with Scholastic's diverse audience.

Developed concept designs that transformed this narrative into a visually engaging story.

Executed and optimized digital assets across platforms, ensuring a cohesive brand experience to ring in the new school year.

Process

Conducted research and gathered inspiration to craft a narrative that resonates with Scholastic's diverse audience.

Developed concept designs that transformed this narrative into a visually engaging story.

Executed and optimized digital assets across platforms, ensuring a cohesive brand experience to ring in the new school year.

Concept
Email Designs

Results

Boosted user engagement with emotionally-driven storytelling aligned to Scholastic’s brand.

Translated educational themes into vibrant visuals that increased digital click-through rates.

Strengthened brand loyalty by creating a relatable, cohesive digital experience for parents, students, and educators.

Back to School Landing Page